The Crossroads of Era and Realm

About Us

The Expedition

Annapurna was founded on a single, unwavering mission: to bridge the great divide in global commodities trading.We are building a unified, digitally-native platform that drives financial innovation into the Real World . and where East connects to West, and to the world, without friction.

The name Annapurna was chosen with intent. Among the world's 14 peaks over 8,000 meters, it is not the highest, but it is the most demanding to climb. This is our belief and our self-imposed challenge: to conquer the most difficult ascent, knowing that all others will follow.

The Summit Team

Our leadership and technical teams are comprised of world-class talent from the realms of finance, technology, and compliance. Profiles will be announced shortly.

Founder & Vision

Mr. Jerry He, Founder of Annapurna, brings a unique synthesis of Eastern and Western cultural perspectives and deep expertise in global commodity markets. In recent years, his focus has expanded to address the defining challenges of our time: global climate change, carbon emissions, and the transition to renewable energy.

A mountaineer at heart, Mr. He embodies the core traits of a summit climber: vision, experience, and relentless resolve. His personal philosophy defines the ethos of our company: "Conquer the most difficult, and you have conquered them all."

Our Mission

We are not here to compete. We are here to build what's next.

Our mission is transformation.

We are seizing the opportunity presented by the digital revolution to create the future: a digitally-native offshore commodities platform.

We are the definitive synthesis of global compliance and offshore efficiency. By breaking new ground in the application of financial technology, we are not merely innovating, we are engineering a profound revolution for the entire industry. We are here to reshape global trade chains and recalibrate the very mechanisms of global price discovery.

Our Vision

We stand at a historic inflection point, gazing upon a different summit. The world has already changed. The old global system for trading and pricing commodities is failing to reflect the new era of supply and demand.

What was once a unified marketplace has fractured—not just geographically, but institutionally and culturally—into a collection of isolated, walled-off domains. The global commodities market has become a broken system.

This fractured and inefficient architecture is not only sluggish but increasingly rigid. It fails to represent the realities of the global economy, particularly the immense influence of emerging and Eastern markets. It is incapable of meeting the diverse needs of modern investors and traders.

Old World

Pain points of traditional markets: fragmentation, inefficiency, opacity, and failure to represent emerging market needs.

New World

Our solution: digital, global, integrated offshore platform.

Regulation & Compliance

Our foundation is built upon the trust bestowed by Europe's premier regulatory authorities, providing global investors with unparalleled compliance assurance and confidence.

Concurrently, our agile offshore architecture delivers ultimate flexibility for cryptocurrency integration, rapid product innovation, and tax optimization, allowing us to capture global and emerging market dynamics in real time.

We stand alone as the only platform in the world that combines top-tier regulatory licensing, the operational freedom of an offshore structure, and privileged access to free trade port policies. We are not just a platform; we are the new generation of global resource pricing.

Our Advantage

In a landscape of compromise, we offer a complete solution. Our strength lies in the powerful, deliberate combination of three unparalleled assets:

We are the only entity that synthesizes these three pillars into a single, powerful platform. This is not an advantage. It is an insurmountable lead.

Unrivalled Legitimacy

We operate under the auspices of a premier European regulatory license. This isn't just a permit; it is a badge of trust that provides institutional investors with the highest level of confidence and security, granting us seamless access to global capital markets.

Digital Native Efficiency

Our core is engineered for the future. As a purpose-built offshore digital exchange, we provide frictionless, 24/7/365 trading, deep cryptocurrency integration, and a agile architecture that allows for rapid product iteration. This is where legacy assets meet next-generation liquidity.

Gateway to Growth

We are strategically anchored in the world's most dynamic economic region. This is not merely a location; it is a strategic nexus providing unparalleled access to the rising demand of Asian and emerging markets, offering a direct gateway to the engines of global economic growth.

Bridging the Dual Circulation

Our geographic and strategic positioning is not merely an advantage—it is the cornerstone of our entire thesis. We are physically and operationally anchored at the very epicenter of the world's economic future.

This allows us to do what others cannot: seamlessly lock into the explosive growth of emerging markets. We serve as the exclusive strategic conduit, capturing the massive commodity demand generated by these rapidly ascending economies.

We are engineered to capitalize on the core policy dividends of financial internationalization and openness. By mastering both the established rules of global trade and the innovative tools of the new digital era, we create an indispensable bridge—the definitive strategic connection point for dual circulation between traditional and emerging economic spheres.

One Platform.
Infinite Possibilities.

We provide a single, seamless architecture designed to power the future of global trade.
Our integrated solution is built on four foundational pillars:

Global Compliance & Clearing

We operate under the world's most rigorous regulatory jurisdiction, providing institutional investors with a secure harbor of unparalleled trust and safety for their transactions and assets.

Digital & Hybrid Asset Trading

We are pioneering the future with support for digital assets, tokenized commodities, and innovative hybrid trading pairs. This ensures our users are always positioned at the forefront of value creation, never missing a future opportunity.

Dual-Currency System

Our platform is built for a multi-polar financial world. We provide a neutral, apolitical ground for commerce, supporting a wide array of fiat currencies and major stablecoins to ensure seamless global access and liquidity.

Empowerment Toolkit

We provide industries and institutions with a sophisticated suite of financial tools—from advanced hedging instruments to flexible financing solutions—empowering enterprises of all types to participate confidently in trading and price discovery.

Join the Expedition

Our goal isn't to compete, but to define a new landscape.

Digital currencies will meet traditional currencies on the battlefield of global trade.

Atomic settlements will replace archaic bureaucratic systems.

We're recruiting team members to join us in our quest for the summit:

This isn't a career advancement; it's a journey that will define a legend.

If you've reached the summit, you know how to contact us.”